Whether your goal is to find investors, jumpstart B2B sales, or recruiting a new team member, there’s one thing common in each of these missions: Everyone is going to look at your website. 

It’s an incredibly important tool that any potential connection is going to use to assess your company when deciding on whether to reply. From what we’ve seen, it’s pretty likely that they’ll look at your website even before responding to your LinkedIn.


It’s scary but true, so it’s important to ensure your website’s up to the task. If you’re having a niggling feeling of doubt that your website might not be selling your company well, there are a few tools that can help. We recommend using this useful tool from Hubspot that will analyze and score your website. It looks at a variety of factors, so it’s a good resource if you want a holistic picture of what your site could improve on.


The scores are graded based on the following factors:


  • Page Size
  • Page Requests
  • Page Speed
  • Browser Caching
  • Page Redirects
  • Image Size
  • Javascript Compression
  • CSS Compression


Some of these are pretty standard, but it also grades a lot of elements that you might not be paying as much attention to. Plus, there are helpful articles on how to improve upon each area of the analysis, so there’s a lot of actionable insight you can use to optimize your website.


When it comes to improving your website for lead generation, your main focus needs to be user experience. That’s what potential connections base their first impression on, so nailing it is important. Think about how users interact with the site and how accessible information is for them. Using this tool and their resources will give you the building blocks to improving your website. This way, you can ensure that you’re putting your best foot forward before even interacting with the potential connection yourself.

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