Welcome to Traction Academy

We're here to help you build and scale your business.

A Message from Our Team

After years of working in the Sales and Entrepreneurship space, our team has identified key opportunities for growth across hundreds of leaders like you – and we’re ready to help you tackle them.


Our goal at the Traction Academy is to help you succeed by working with you on making extremely effective branding, building efficient sales processes, training your team and working through complex issues in a collaborative environment.


We know it can be overwhelming to shift away from the great product or service you’ve spent hours upon hours building, to now spending your time putting it in front of people who may or may not understand your vision right away.


That’s where we come in.


Our strategy team is excited to start this journey with you and to ignite your traction through rigorous coursework, mentorship hours, and some pretty incredible takeaways.

You’ve already taken the first step which is investing in yourself – to improve and grow your leadership and sales skills. 


As you work with our team over the next couple of months, remember to stay humble but most importantly, stay hungry.

-Joshua Lawton

President
Traction Academy

I'm Ready to Get Started

SUCCESS STORIES

Company

Floori.ai

Industry & Stage

SaaS, Architecture & Planning

Testimonial

“l can basically go to Traction Academy for anything I have issues with – sales demos, scripts, pay plans for reps, where to hire reps, how to hire reps, how to train reps. Definitely hit these guys up, they know what they’re doing and they will take your company to the next level, 100%.”

Milestones

Floori.ai saw a +3x MRR increase within their first month of Traction Academy. Additionally, they grew their Sales team and expanded their sales to various countries. This was done through their rapid and flexible implementation of solutions and deliverables created during their Traction Academy Mentor hours primarily.
Yousef didn’t have the sales experience he felt he needed as the Head of Sales for his startup. He felt disadvantaged and wished he had worked at another SaaS sales organization before starting his company, in order to get that experience. He felt like there was a lot of sales education he had missed out on and that he was constantly depending on mentors and advisors to help fill in gaps, all while trying to run his company.
Traction Academy has allowed Yousef to gain confidence as Floori.ai’s Head of Sales. He now has the Academy’s team, content, and deliverables to support him as he works through the challenges of running a Sales team. Yousef will often bring a challenge or quandary to the Academy’s team, and walk away with a set of tools and knowledge that he can implement with his sales team. That has been, help training his team on demo calls, sales deck reviews, working through rebuttals and pricing review for his current offering.
Just one month into his time with Traction Academy, the results for Yousef and Floori.io have been clear. 1. A more than 3x increase in Monthly Recurring Revenue. 2. Switching from selling monthly plans to selling annual plans at a significantly higher ticket price. 3. Hiring and training additional Sales representatives targeting multiple countries as part of their expansion.

Company

Extra Points

Industry & Stage

Media & Journalism

ExtraPoints is a paid subscription newsletter, with four editions a week. It focuses on news and analysis about some of the forces that shape college athletics, beyond the field itself.

Testimonial

“I am a one-man operation…my energies are being pulled in all sorts of different directions. In order to make this business successful, I need to dedicate time to not only growing my network so I can become a better journalist but also in sales. Every minute I spend trying to develop relationships with potential clients is time I’m not spending writing or actually developing product….With Sofos able to come in and help automate that…it’s almost like having a secretary, which is just enormous for a one-person operation with relatively limited margins.”

Matt Brown

Milestones

Matt went from 1-2 meetings a week with potentials sales prospects, and having that require significant effort, to having 8 meetings a week He’s stated he would have more even more meetings if he had the bandwidth – all with much less effort.
As a one-man operation, Matt Brown (CEO of Extra Points), was stretched too thin doing it all. Creating original content, filing open report requests, and developing relationships with potential clients and network connections – on top of juggling two young kids – is challenging when running a small business. He also was having trouble figuring out the most cost-effective way to grow his network through his marketing spend – both in sales and connections. Combing through LinkedIn took up a lot of time, with very little payoff.
He came to Sofos to save him time, creating two campaigns: one for his outbound sales and one for his networking efforts. His outbound sales campaign is all about professors in the sports field, who would be interested in using his newsletter as additional course material. His networking campaign is targeting people in the college sports space (coaches, athletic programs, analysts, etc.), who he can interview, network with & can help him generate original content for his newsletter.
At just two months into his time with Sofos, the results have been clear. 1. Increase in Meetings: Before Sofos, he had 1-2 meetings a week with significant effort. Now, he has 8 meetings a week and would have more if he had the bandwidth – all with much less effort. 2. Increased Sales: His sales pipeline has 200+ students in the works to subscribe to his paid subscription newsletter this coming semester.

Company

Floori.ai

Industry & Stage

SaaS, Architecture & Planning

Testimonial

“l can basically go to Traction Academy for anything I have issues with – sales demos, scripts, pay plans for reps, where to hire reps, how to hire reps, how to train reps. Definitely hit these guys up, they know what they’re doing and they will take your company to the next level, 100%.”

Milestones

Floori.ai saw a +3x MRR increase within their first month of Traction Academy. Additionally, they grew their Sales team and expanded their sales to various countries. This was done through their rapid and flexible implementation of solutions and deliverables created during their Traction Academy Mentor hours primarily.
Yousef didn’t have the sales experience he felt he needed as the Head of Sales for his startup. He felt disadvantaged and wished he had worked at another SaaS sales organization before starting his company, in order to get that experience. He felt like there was a lot of sales education he had missed out on and that he was constantly depending on mentors and advisors to help fill in gaps, all while trying to run his company.
Traction Academy has allowed Yousef to gain confidence as Floori.ai’s Head of Sales. He now has the Academy’s team, content, and deliverables to support him as he works through the challenges of running a Sales team. Yousef will often bring a challenge or quandary to the Academy’s team, and walk away with a set of tools and knowledge that he can implement with his sales team. That has been, help training his team on demo calls, sales deck reviews, working through rebuttals and pricing review for his current offering.
Just one month into his time with Traction Academy, the results for Yousef and Floori.io have been clear. 1. A more than 3x increase in Monthly Recurring Revenue. 2. Switching from selling monthly plans to selling annual plans at a significantly higher ticket price. 3. Hiring and training additional Sales representatives targeting multiple countries as part of their expansion.

Company

Extra Points

Industry & Stage

Media & Journalism

ExtraPoints is a paid subscription newsletter, with four editions a week. It focuses on news and analysis about some of the forces that shape college athletics, beyond the field itself.

Testimonial

“I am a one-man operation…my energies are being pulled in all sorts of different directions. In order to make this business successful, I need to dedicate time to not only growing my network so I can become a better journalist but also in sales. Every minute I spend trying to develop relationships with potential clients is time I’m not spending writing or actually developing product….With Sofos able to come in and help automate that…it’s almost like having a secretary, which is just enormous for a one-person operation with relatively limited margins.”

Matt Brown

Milestones

Matt went from 1-2 meetings a week with potentials sales prospects, and having that require significant effort, to having 8 meetings a week He’s stated he would have more even more meetings if he had the bandwidth – all with much less effort.
As a one-man operation, Matt Brown (CEO of Extra Points), was stretched too thin doing it all. Creating original content, filing open report requests, and developing relationships with potential clients and network connections – on top of juggling two young kids – is challenging when running a small business. He also was having trouble figuring out the most cost-effective way to grow his network through his marketing spend – both in sales and connections. Combing through LinkedIn took up a lot of time, with very little payoff.
He came to Sofos to save him time, creating two campaigns: one for his outbound sales and one for his networking efforts. His outbound sales campaign is all about professors in the sports field, who would be interested in using his newsletter as additional course material. His networking campaign is targeting people in the college sports space (coaches, athletic programs, analysts, etc.), who he can interview, network with & can help him generate original content for his newsletter.
At just two months into his time with Sofos, the results have been clear. 1. Increase in Meetings: Before Sofos, he had 1-2 meetings a week with significant effort. Now, he has 8 meetings a week and would have more if he had the bandwidth – all with much less effort. 2. Increased Sales: His sales pipeline has 200+ students in the works to subscribe to his paid subscription newsletter this coming semester.

Traction Delivered.

Education

Opportunity Creation

Support & Community

PROGRAM Overview

Modular Content

Online Curriculum separated into  4 Fundamental tracks covering everything from Press Release Best Practices to Copywriting and Sales Deck creation.

 

Personalized Playbook

Receive a done-for you, personalized playbook covering everything from Lead Generation to Hiring and Growing your team, complete with hand-crafted Cold Email templates and more.

Mentors & Masterminds

Our Mentors represent the top 3% of entrepreneurs – IPOs, millions raised, M & A – they’ve done it all. With our group masterminds, you will meet with like-minded entrepreneurs with similar goals but diverse experiences.

Sofos

Access to the Sofos marketing automation service will allow you to test and validate your market reach while putting leads in your pipeline.

Our tracks

How, together, we will build a scalable sales process in 2 months.

Foundational Sales

Persona Refinement

Collateral Build Out

Pricing Refinement

Opportunity Creation

Lead Generation Best Practices 

Sales Messaging Refinement

Marketing Best Practices

CRM Build Out

 

Execution

Call Script Build Out For:

Demo Call Script

Closing Call Script

Rebuttals Training

Scale Your Business

Building Scalable Systems

Sales Management Training

Hiring the Right People

Program Takeaways

8+ hours of 1-1 Mentor Hours

Mentor hours will focus on specific parts of your personalized playbook, but can also be reactive to meet the needs of your business.

4 hours of Masterminds

Hop into bi-monthly masterminds with entrepreneurs solving similar challenges to you, from diverse backgrounds.

Slack Access

Get access to our shared Slack so you can reach our mentors anytime with any questions or challenges you’re facing in the moment.

Customized LinkedIn Outreach

Get thousands of new prospects engaged through LinkedIn. Add them to your network to become a thought-leader and close more deals.

Personalized Playbook

Get a personal playbook with deliverable resources such as Sales Decks, Closing Call Scripts, Persona & Messaging refinement, and best practices for all things Sales and Marketing.

Cold Outreach Campaigns

Receive hand-crafted Email, LinkedIn and Calling scripts and often times, lead lists, to get your outreach started.

WHERE OUR MENTORS COME FROM

Our 300+ mentors come from some of the most successful companies in the world – here are a few you might know.

Testimonials

“It’s been the most valuable thing that we’ve done over the last 12 months, I definitely encourage everybody to try this”

LAURA MCGRATH

Founder & CEO, Lola & Lykke

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Revenue Generated
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Success Stories

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COMPANIES WE’VE WORKED WITH

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